Sponsored Posts and Cross-Platform Campaigns

Increase Brand Awareness

As beauty influencers create content featuring your products, increased brand awareness will inevitably grow among their followers. This is especially helpful for newer or smaller ecommerce businesses that don’t have a large, engaged audience. It’s also a fantastic way to create hype around a new product or collection launch.

Crack New Markets

Influencer marketing can help you find untapped markets and reach wider audiences that are looking for or desire specific beauty products that your brand offers, matching your product attributes to the personality of the beauty influencer.

Expand Your Social Media Following

The first step to encouraging sales through your social media? Build an engaged social following with influence marketing. As influencers talk about you and get their audience's interest in your beauty brand, their followers are likely to follow you too. This will hugely benefit your social media marketing efforts.

Get Real-time Feedback on Your Product(s)

You can also use influencer marketing to source feedback on a new beauty product, collection, or specific product feature. Because many influencers engage with specific niche audiences, they’ll have valuable insights into what your ideal consumers are looking for in a product. Plus, by trying your products for themselves, they can share detailed feedback.

Gain Credibility and Trust

By associating your brand with a well-known or respected beauty influencer, it boots your brand’s credibility. Followers tend to trust the opinions of beauty influencers they admire, making them more likely to try the product.

Increase Sales and Repeat Orders

Beauty influencers can help increase sales — both directly as they share discount codes or recommend your product, and indirectly as your brand awareness grows. Additionally, if your current consumers see their favorite influencers share content about your products, they'll feel encouraged to place repeat orders.

Bring New Content to Your Audience

As a marketer, coming up with new and creative ideas is part of the job. But it can be overwhelming having to continuously think of new ideas, especially if you're a small team. Experienced beauty influencers can bring fresh, out-of-the-box marketing ideas to the table. They'll have a new perspective on your brand and can offer creative ways to promote your product - with little effort on your part.

- Authentic Promotion: When beauty influencers share a product in a natural, engaging way, it feels more like a recommendation rather than a traditional advertisement to the influencer’s followers. This authenticity builds trust with potential consumers.

Educate Consumers About Your Product

A non-salesy way to market to your potential consumers is by educating them on how to use your product and the benefits of using it. By thoroughly briefing beauty influencers about your product, we will empower them to create content that educates your target market about your product in an engaging manner.

Build a Bank of Content for Repurposing: User-Generated Content (UGC)

If you're a small or growing marketing team, it can be hard to find time to create high-quality content. You're already busy with product shots, banner ads, email campaigns, and so much more. Working with beauty influencers means that content is created for you, and you can repurpose it across your campaigns and channels, which adds a layer of authenticity and variety to your brand’s content strategy.